About Us

What makes us different?

We have a local office; For those that like to stop in and see us, we are here, face to face to talk to you.

Personal service; – We pride ourselves on doing the basics – answering the phone, responding to inquiries and emails, and doing what we said we would do, and doing it timely

Modern Technology for our business; – You can communicate with us in almost any imaginable way at any time.  We utilize a mobile app; after hours number that can reach us anytime, texting, facebook, in a coffee shop or face to face. We work with your lifestyle.

Multi-Carrier Platform; We strive to find a carrier and a package as unique as you and your specific situation.

Service; – We believe in the responsibility of serving our local community.  Our “Refer a friend and pay it forward” program donates towards your faviorite charity for a referral


 We Make Insurance Simple

Meet Our Team

Chris Lynch, Principal
“It’s not what you do people remember; it’s how you make them feel”.






As the Owner of Simple Choice Agency, I realized early on it takes a few characteristics to manage a good agency.  While it takes product knowledge, more than that, it really takes honesty, integrity, caring, and willingness to take time with people to help them to feel comfortable with their security. At Simple Choice, we believe dealing with insurance is not easy, but we work to make it simple. I am passionate about educating and providing my client’s with information to meet their individual needs.  By taking the time to educate my clients, it empowers people to know they are making a good informed decision. We specialize in personal, home, auto, and business;  I am also confident in all areas of Health and Medicare insurance.

Being an Independent Agency, we can structure your package to meet your needs effectively.

My early personal education was primarily in Health Insurance. In addition to my Property and Casualty License, I am Life & Health certified, as well as PPACA Certified in Healthcare Reform and have worked with many clients to obtain ACA compliant health insurance from 2014 – 2016.  I am the current President of Business Women Connect Toastmasters, I serve in Westside Professional Women, Sheltering Wings, and Indiana Youth Rugby and I am a member of Kingsway Christian Church.

Outside of insurance, I am married, have 4 children, and my awesome dog Brandy. I love what I do, I work hard to make a difference in the lives of others and my community and  I love spending time with family and friends.
At Simple Choice, our mission statement is:  Some choices are simple; Protect your family, serve your community. 

Chris Lynch, Principal
(317)-837-4960 (office)
(702) 423-9097 (cell)